[OpenID board] Webware 100 Press Release

[Johannes Ernst]

First, I'd strongly encourage us to move discussion of this type off  
the board's plate ... I don't think that as a board, we should be  
operating on that micro level. (Unless somebody nominates us for the  
Nobel Peace prize or something like it ;-))

How is that marketing list coming? ;-)

Secondly, as a board, I do believe we should properly discuss what  
objectives we have from a marketing perspective. That would include  
whether or not we should have objectives of winning industry awards.  
If we decided that as the foundation, we would want to accomplish  
that, we should set that as an objective for the marketing group,  
which should decide which of those awards to go after (resources are  
limited, we can't go after all) and what the tactics are (to borrow  
Dick's terminology) to accomplish that. Which may or may not include  
press releases, blog campaigns or whatever.

Does that sound reasonable as an approach?


On May 30, 2007, at 7:48, Bill Washburn wrote:

> Just out of curiosity, how far-fetched is it to dream of a blogging  
> campaign that actually might lead to enough votes to winning the  
> award?.... as a dark horse?  Just a thought, because obviously if  
> that were the way it happened a lot of attention could be garnered.
>
> -bill
>
> ----- Original Message ----
> From: Scott Kveton <scott at kveton.com>
> To: board at openid.net
> Sent: Tuesday, May 29, 2007 11:51:25 PM
> Subject: Re: [OpenID board] Webware 100 Press Release
>
> > It's a good idea, David. The only question is cost. If a sponsor/ 
> donor is
> > willing to pick up the cost of the release (typically $500-$1K  
> for domestic;
> > double that for international), I'm for it. Otherwise I'd put it  
> up on the
> > OpenID.net site and do the blogging campaign.
>
> JanRain just uses prweb for their releases ... I think its $399 per
> release.  However, I'm of the thought that a blogging campaign would
> be a bit better ... :-)
>
> - Scott
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Johannes Ernst
NetMesh Inc.


 http://netmesh.info/jernst

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